Prataap Snacks Limited

Prataap Snacks Ltd is a leading Indian snack food company specializing in the production and marketing of packaged snack foods, with a diverse portfolio spanning extruded and fried snacks, potato chips, and ethnic varieties. Established in 2009 and headquartered in Indore, Madhya Pradesh, the company has developed a pan-India presence through extensive distribution, manufacturing facilities across several states, and a robust supply chain network. Prataap Snacks primarily operates under its flagship brand, 'Yellow Diamond', which has become a prominent name in India's organized snacks market, particularly in tier-II and tier-III cities.

The company emphasizes innovation in product flavors, affordable pricing, and rapid scalability to address evolving consumer preferences. With an expansive SKU portfolio and localized product development, Prataap Snacks has attracted a wide customer base, adapting to the changing landscape of the Indian snacking industry while continuing to expand its reach across new geographies and demographic segments.