Lovable Lingerie Limited

Lovable Lingerie Ltd is a prominent Indian manufacturer and marketer specializing in women's innerwear and lingerie. Founded in 1987, the company has established itself as one of the leading players in the organized innerwear market, catering primarily to the mid-premium and premium segments. Its extensive product portfolio features bras, panties, sleepwear, activewear, and loungewear under the flagship 'Lovable' brand, along with elina and Daisy Dee brands addressing diverse demographic segments.

With manufacturing facilities in Karnataka and Tamil Nadu, Lovable Lingerie pursues multi-channel distribution through large format retail, exclusive brand outlets, multi-brand outlets, modern trade, and robust e-commerce platforms. The company exports a modest share of its production, aligning its operations with changing consumer preferences, fashion trends, and international quality standards.